Negotiation (English Version)

Whenever there is something to be lost or gained, there is the potential for disagreement. To find a way forward when interests and priorities differ, we have to negotiate.

Negotiation outlines crucial techniques for reaching business agreement. It will help you to identify what you want from a situation, handle the negotiation process and achieve outcomes that bring benefit.

This book covers:
- preparing to negotiate
- types of negotiation situation
- goals, outcomes and leverage
- co-operative and aggressive styles – how to use them and respond to them
- the psychological factors that can affect negotiations.

Featuring real-world examples, a clear modular structure and pointers to further reading.

Featuring real-world examples, a clear modular structure and pointers to further reading.
( categories: )