bITa Center

Since man’s earliest days on earth, stories have been central to communication. Pre-literate cultures understood how to demand attention, make information
stick, use narratives to persuade, seduce, entertain, and call people to action. In many ways, our society today demands those same skills. In an age of ailing attention spans, a disinterest in reading, and an inability to stay in the moment, now more than ever we need to conjure up the storytelling skills of the ancients.
This interactive masterclass will introduce storytelling to executive and managers alike, showing them how and why it can be applied to every aspect of communication. Bringing together three distinct speakers, all of whom bring to the table a different approach and
background to the narrative tradition, this highly interactive masterclass promises to engage and inspire.


MASTERCLASS OVERVIEW

The masterclass is aimed at understanding what storytelling is and how story strategies can be used to deploy and use information. You will also learn how to better manage the information exchange within your team to improve overall performance and key deliverables.


WHO IS THIS MASTERCLASS FOR?

Every Executive or Manager who needs to have better information skills to do his job; who is responsible for exchanging information more effectively within his company, who wants to stretch his/her imagination.


WHAT WILL YOU BE ABLE TO TAKE AWAY FROM THE MASTERCLASS?

You will be better able to:
• Learn strategies for finding the story within data, facts, and figures
• Learn oral techniques for delivering your message effectively
• Learn how to improve your own exchange of information
• Improve your personal information productivity
• Improve the performance of your team with better information


WHAT TOPICS ARE COVERED DURING THE MASTERCLASS?

The masterclass covers:
• The value of storytelling
• Basic storytelling concepts
• Engagement of leaders in interactive activities
• Decide on key information as content for your story
• Recognize your own information profile
• Better communicate with information using the profiles of your colleagues


MASTERCLASS TECHNIQUES

One of the goals of the masterclass is use novel methods and techniques in delivering the message.
Keywords are: interactive, small group exercises, learning while doing, fun en excitement, short yet concise theories.


LOCATION & DATE

The Masterclass will be held on Thurseday the 17th of June at the bITa Center at the magnificent station Bloemendaal
(Zuiderstationsweg 18/20, 2061 HE, Bloemendaal, T: 023 2010204).
The masterclass is from 13.00 hrs till 19.00 hrs including lunch and drinks.


KEY SPEAKERS

Lisa Lipkin

Lisa Lipkin (storystrategies.net) has been a professional storyteller for over twenty five years, writing and performing original works internationally. In 2008, she founded Story Strategies, a consultancy that helps organizations find and tell their stories more effectively. She is the author of Bringing the Story Home, at at home guide to storytelling. She resides in Amsterdam.

Guus Pijpers

Guus Pijpers (guuspijpers.com) is Managing Director of Acuerdis, providing management consultancy services to global and local enterprises. He is closely involved in improving the information behavior of executives. His research activities and publications on information management, information use, and behavior have been widely recognized as leading in the field.

Frits Bussemaker

Frits Bussemaker (korstmos.net) has over 20 years Marketing and Alliance experience in Information Technology. He is a regular international speaker and has been on numerous Program boards of conferences where he has evaluated hundreds of presentations


COSTS

The costs for the Master class is €495,-- per person exc. VAT.

REGISTRATION

Click here to regsiter online.

For more information call:
+31 23 2010204
or mail:
info@bita-center.com